How to Make Yourself a Brand

The primary purpose behind the creation of this site is to share and educate others in areas of weakness, or provide informative information which will in turn allow our readers to “make your websiteDazzling;” hence the name “WebDazzling.” With that said, there’s more to making your website “dazzling” than the content and graphics.
Brand Identity
It is important to think of yourself as a brand. What does that mean? Today’s technology allows anyone the ability to search the Internet for information. Potential employers/clients in today’s market are making use of Google and other search engines to find out information about you. Your name is a brand.
What is Your Online Identity Score
Online Identity Calculator provides you with a quick rating of your name as a “brand.” Look to the right sidebar on this site for an example of their widget (put one on your site too if you like). It uses information proved through Google in order to determine if your “Online Identity” is positive, negative, or non existent. Credit to @marenhogan from Twitter and http://marenated.com/ for bringing this to my attention.
How to Create a Brand
Create a FaceBook account with your name. FaceBook, unlike MySpace seems to be where the “professionals” hang out. I have an account on both; however I use my FaceBook for more professional acquaintances and socialization. With that said, my advice to anyone on either of these two sites would be to use caution and be careful who you accept as a friend. I had a bad experience on one of these sites. Someone created a fictitious profile and decided to send horrible messages and make profound comments regarding my family. So, if you are always wondering why there is only 1 photo of Chris Hebert on any given site – this is the reason. I immediately pulled any personal information pertaining to my family and made all social media 110% professional.
Kicked to the Curb
The best advice I can give is this: do not make friends with people you may be embarrassed to expose to other potential employer’s/clients. In other words, if your 30 something years old and have a bunch of friends showing themselves naked and drunk on the floor passed out, you may wish to evaluate your selection of friends. I try to carefully research each person prior to accepting a friendship. Also, do not be afraid to terminate a friendship if they are potentially dangerous to your image. Put yourself in the employer/client’s shoes. Would you hire yourself giving the negative media exposure surrounding your name? If you answered “no,” it is time to re-evaluate and make some serious changes.
FaceBook Guru
@marismith on Twitter is who you should follow for exceptional tips & advice pertaining to FaceBook. Mari Smith, also quite a few wonderful sites as well:
http://whyfacebook.com/
http://facebook4pros.com
http://marismith.com
Mari Smith is recognized as an expert on giving helpful information pertaining to FaceBook, go ahead and subscribe to one of her blogs & tell her Chris Hebert said “hello.”
Put Your Face On
Basically, choose your photo (avatar) carefully – it is a representation of yourself. In addition, be cautious which friends you allow into your social media life. When creating social media accounts – try to use your name as a “user name,” in order to continue to create a brand for yourself. Lastly, make wise choices in life and use common sense. If it would embarrass you in front of your children later in life, DON’T DO IT NOW!
One final thought, go to http://www.godaddy.com and see if your name is available for a domain name. I didn’t jump at the chance when I was advised to, and now my name has been taken by a gentleman with the same name. The early bird gets the worm, as they say.
Continue down the brand identity path, and good things will follow.
Drop us a line and let us know what you have done to benefit yourself as a “brand.”


Just in case you think your reading a programming language or I made a typo - let me explain. In the land of “Twitter,” a user can only communicate to another user through a Twitter client. In order to communicate with another user, the “@” symbol must be in front of the user’s name (for example @chrishebert). If this is still all Greek to you, take a peek at my previous post
Today’s WebDazzling Stars
I prefer
Besides the whole “Twitter vs. FaceBook” debate last evening, I made friends with over a dozen new followers last evening. I don’t believe in an auto responder to follow individuals, I love the experience of visiting their profile and looking at their website and what they stand for (and how pretty their site is too). You should get into the habit of this as well. How else is anyone going to get to know you, unless you interact with one another.






